• Experience in Sentiment, Engagement, and Demographics Analysis.
• Through research & data to build Psychographics and Consumer Insights to form a user persona.
• Identifying social media themes, researching, creating, and publishing content calendars.
• Devising SOPs for community moderation and online reputation management.
• Based on insights, built a content strategy to achieve the brand's objective.
• Ability to curate and create a creative content strategy for text, images and video.
• Hands-on experience in organic & paid marketing with Facebook/Instagram Ads, Meta Ads, Linked In, TikTok, and Snapchat Ads in a variety of industries.
• Experience in handling result-driven Ads Campaigns through A/B Testing capability.
• Experience in auditing and analyzing social media campaigns, including media buying and planning on different marketing platforms.
• Good knowledge of Social Media Centralization tools along with Search Engine Optimization and Google Analytics.
• Stronghold of creating influencer pools for different campaigns.
• Strong understanding of social media marketing strategies and how to effortlessly utilize these concepts throughout various forms of outreach.
• Must have a creative mindset and strong analytical skills for data and sentiment analysis.
• Excellent communication and time management skills.
• Should understand the ever-evolving dynamics of different social media platforms, audiences, and industries.
• Manage Social Media team members, including copywriters, and graphic designers by overseeing their work and offering guidance or direction.
• Holistically integrate and manage Social Media Channels for a diverse range of clients.
• Manage clients and line manager’s expectations and targets
• Develop engaging, creative, innovative pitches for Social Media clients.
• Assist with the planning of marketing strategies to help drive traffic, engagement & leads to the website & social media accounts.
• Analyze Social Media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Coordinate with other departments to develop Social Media timelines coinciding with new services, ad campaigns, or other brand messages.
• Regularly monitor competitor social media handles and create competitor’s analysis reports.
• Work on Social Media performance reports on a monthly basis.
• Command on suggest campaign budgets, ROI's and spending's analytics.

Benefits:

• Market competitive salary
• 24 Annual Leaves
• Employee Recognition Program
• 5 Working Days
• Friendly working environment
• Annual Dinner
• Employee Referral Bonus
• Bi-Annual increment
• 15 days Hajj & Umrah Leaves
• 7 Days of Marriage Leaves
• Recreational Activitie

Experience:

0.6 - 2 years of Experience

Education:

Bachelor in computer science

Night Shift:

Location:

Al Khaleej Tower, Shaheed e Millat Road, Karachi.

Employment type:

Full-Time